Put a Price on it to END MND

Adam Regal, Put a Price on it campaign

Put a Price on it TV campaignPut a Price on it radio campaignPut a Price on it merchandise campaign

Adam is one of around 2000 Australians living with motor neurone disease (MND) 

Donate to MND research buttonAdam Regal was diagnosed with MND in 2013 at the age of 30. As his nerves die, everyday tasks are becoming increasingly difficult to perform. Because of MND, Adam will soon be unable to speak, swallow or breathe.

Adam asks that next time you complete an everyday task, take a moment to imagine how valuable it is to you. Then Put a Price on it and make a donation to END MND.

> Read Adam’s story and the impact of MND on his family



Ask your friends to Put a Price on it

Encourage your friends, family and colleagues to support MND research by sending them an email, and sharing the Put a Price on it campaign on Facebook and Twitter:

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What is MND videoDiscover MND researchBehind the scenes, END MND TVC


Are you from the media?

If you would like to produce a story about Adam Regal, MND or MND research, please contact Rachel Rizk: rachelr@mndaust.asn.au, 0414 219 015.  Check our Media hub for the latest news, read our media release or download our MND Background Information Fact Sheet, which provides a snapshot about MND.


The faces behind the Put a Price on it campaign

Bernice and Rob AtleeThe driving force behind this national campaign is Bernice Atlee who was diagnosed with MND a year ago.
Following her diagnosis Bernice, couldn’t ignore the fact that MND was experiencing a lack of public awareness and most importantly funding for research.

Determined to do something to help improve the situation, Bernice managed to bring together a group of professionals, who not only had the expertise to produce a campaign, but also came with outstanding compassion and dedication to make that change and bring hope to all people with MND.

> Read more about Bernice and the team behind the Put a Price on it campaign.


Meet the team of in-kind supporters

Brand Navigator logo  

Macquarie University logo

Macquarie University Motor Neurone Disease Research Centre

Qalitative Recruitment Australia  


Zodiac Media Production House





... and very special thanks to

Ian Kennedy OAM

Harvey Norman

Peter Overton

Adam Regal

The Works



Proud member of:

International Alliance of ALS/MND Associations

ACNC Registered Charity